Vaccination_ministry of health
After 6 years of decrease in vaccination numbers all over Brazil, and loads of fake news making science discredited around the world, we had a big challenge.
How to bring Brazil back to the top of immunization again?
We invited one of the most famous hosts in Latin America to join Zé Gotinha (Brazil's well-known vaccination mascot) in an adventure throughout Brazil.
28 different films, one for each state of Brazil
The campaign hit the news on every major portal in Brazil.
And Trending topics on Twitter
By the way, We had our own emoji
It was everywhere.
Elevators, bus stops, backdrop stands in movie theaters, and even in the movies trailer with a special version to it.
The results couldn't be better.
vaccination numbers increased by more than 40% in some states
nationwide, it was the first time in 8 years that these numbers grew.
