Um do lá si, is a very Brazilian expression that kids use to count to zero so the playing starts. This “ready, set, go" is also the name of this mall playroom. Their place is set for kids to have fun in the old fashioned outdoors games. No electronics, no video. Just boards, costumes, bricks, running around and a lot of imagination.

The idea was to give a name and a logo that could express that spirit. All these runs and laughs should be colourful and dynamic. It should show that this is the place to get kids moving.