Simplify_Banco do Brasil
“Banco do Brasil parody clichés of investment commercials” and “How advertising uses metalanguage”. That is how some articles summarized the idea behind the campaign with one of Brazilian biggest actresses, Giovanna Antonelli.
The complicated and almost uniform tone of the competitors allowed us to present our main differential. And that is the simplicity and ease of investing in. The result: this was one of the campaigns with the biggest recall in Banco do Brasil's history.
FILM
"Banco do Brasil parody clichés of investment commercials"
Film created by Lew’Lara\TBWA shows how investing can be simple
Banco do Brasil parodia clichês dos comerciais de investimento.
Filme criado pela Lew’Lara\TBWA mostra como investir pode ser simples
— Propmark
Key Visual
